Everything that I work towards is about making women feel good in their mind, body and soul. It’s what’s driven her success on the short-lived as she became a fan-favourite for not conforming to reality TV’s unspoken size zero mandate. It’s what’s led to the creation of the social media community, where women of all ages and sizes share body positive messages and photos. And it’s now fueled the eight-piece Roxy Earle Joe Fresh holiday collection, which goes up to 3X sizing and includes flutter-sleeve sweaters, sequinned skirts and dresses, and extra wide boots.

I know what it feels like to be that girl in the change room, and you can’t find anything that fits, let alone something that looks good,” says Earle over video chat. “It’s just ten times harder to be fabulous when you’re my size: you’ve got to be more inventive, more creative, and source harder.”